Marketing vs. Advertising: How Are They Different?
People might use advertising and marketing interchangeably, but they’re very different processes that have the same goal of attaining new customers. Advertising is part of the marketing process; both of these arenas require their own separate research, investments, and specialists. Around 55% of online shoppers do their own research on social media before making a buying decision, which means how you promote your product directly affects how it sells. A bad ad campaign can turn potential customers off to your brand, or a poor marketing strategy can fail to reach the proper demographic.